A realistic monthly LEGO reselling revenue goal starts with your current inventory and sourcing capacity, not a round number you saw in a Facebook group. Most part time sellers I know land somewhere between $500 and $2,000 a month once they have a repeatable routine, while full time sellers with strong inventory and a consistent Whatnot or eBay presence can push well past that.
I've spent years buying and selling LEGO, and the biggest mistake I see new resellers make is picking a target that has nothing to do with the hours they can realistically put in or the inventory they actually have on hand. In my experience, a monthly revenue goal only works if you can trace it back to a number of items sold, an average sale price, and a platform mix you can actually execute week after week.
- Start with profit math, not a revenue guess: track cost of goods and platform fees before you pick a dollar figure.
- Back into your target using items sold multiplied by average sale price, not a wish.
- Platform fees change your real take home number. BrickLink, eBay, and Whatnot all take a different cut.
- Revisit your target every month using your actual sell through data, not the optimism you started with.
How Much Can You Realistically Make Reselling LEGO Each Month?
Most part time LEGO resellers I talk to land somewhere between $500 and $2,000 a month in revenue once they have a working sourcing routine, while full time sellers with strong inventory and a consistent Whatnot or eBay presence can push well past $5,000. Your ceiling depends mostly on time, starting capital, and how well you price.
When I started, I underestimated how much of that range comes from category mix. Minifigures and bulk lots are the categories I lean on most because they turn over fast and don't require much storage space. Sealed sets can produce bigger single sale numbers, but they tie up more cash per item and take longer to move. If your goal is steady monthly revenue rather than a few big wins, I'd weight your sourcing toward minifigures, bulk lots, and CMF figures before chasing sealed set flips.
Why Set a Monthly Target Instead of Just Trying to Sell More?
A monthly target gives you a number to measure against, which turns "sell more LEGO" into a plan you can actually execute and adjust. Without a target, it's easy to feel busy every week without knowing whether your business is actually growing or just staying afloat.
I use a monthly number because it lines up with how I source. I buy bulk lots and bins in waves, so a monthly target lets me plan how much to spend on inventory versus how much I expect to bring in from listings that are already live. It also makes slow weeks less stressful, because I'm judging the month as a whole instead of panicking over one quiet Tuesday.
What Numbers Do You Need Before You Can Pick a Target?
Before setting a number, you need your average cost of goods, your average sale price, your typical sell through rate, and your platform fees, because revenue without those inputs is just a guess dressed up as a plan. Pull this from your last two or three months of actual sales if you have them.
If you don't have historical data yet, start conservative. I recommend tracking every sale for a full month, even the small $3 minifigure sales, before you commit to a target. I personally use a simple inventory sheet plus brick'em's haul calculator when I'm evaluating a new bulk lot, so I know roughly what a bin is worth before I even start listing individual pieces.
How Do Platform Fees Change Your Real Take Home Number?
Platform fees can turn a $2,000 revenue month into a very different profit month depending on where you sell, so your target should be built around take home cash, not gross sales. BrickLink, eBay, and Whatnot each have a different fee structure and a different buyer behavior pattern.
From what I've seen, BrickLink has much cheaper selling fees, which makes it a strong fit for smaller, low dollar items like individual minifigures and parts where eBay sellers often can't justify the shipping cost. eBay puts your listings in front of a massive audience, but promoted listings, which many sellers need just to get visibility, can push your total eBay take rate close to 25% of the sale. Whatnot has had no seller fee days in the past, and I noticed that around $20 spent on boosted promotions near the start of a show tends to help growth once the basics of your setup are in place. Fee structures change, so I'd always check current rates on BrickLink, eBay, and Whatnot before you build them into your spreadsheet.
A Simple Formula for Setting Your Monthly LEGO Revenue Target
The formula I use is average sale price multiplied by items sold per month, minus platform fees and cost of goods, which gives you a target that's grounded in actual numbers instead of a guess. Here's how that breaks down at a few common average sale prices.
| Average Sale Price | Items Needed for $1,000/mo | Items Needed for $2,000/mo |
|---|---|---|
| $8 (loose minifigures) | 125 items | 250 items |
| $20 (CMF and mid tier figures) | 50 items | 100 items |
| $45 (small sets and bulk lot flips) | 23 items | 45 items |
| $120 (sealed sets and rare figures) | 9 items | 17 items |
I built this table around gross revenue, not profit, since fees and cost of goods vary too much seller to seller to generalize. Run your own average sale price through the same math and you'll get a much more honest picture than a flat "make $1,000 a month" goal.
How Many Items Do You Actually Need to Sell Each Week?
Once you know your monthly item count, divide by roughly four to get a weekly target you can actually check yourself against, which matters more than the monthly number when you're deciding how much to source and list each week. A $2,000 a month goal at a $20 average sale price works out to about 25 items a week.
When I sell mostly minifigures, I try to list in batches rather than one at a time, because it's easier to hit a weekly item count when I'm scanning and identifying a whole bulk lot in one sitting instead of piecing it out over days. I've found that batching sourcing and listing keeps the weekly number from feeling like a grind.
Should You Set a Revenue Target or a Profit Target First?
Profit is the number that actually matters to your bank account, so I recommend setting a profit target first and then working backward into the revenue number you need at your current margins. A lot of sellers I know chase a big revenue number and end up disappointed when fees and cost of goods eat most of it.
Heads up: This is not financial or legal advice. We're sharing what we've learned from the LEGO reselling community.
If you want to see how your current collection's value stacks up before you set a target, I'd start with brick'em's LEGO collection value calculator, and if you're thinking longer term about which pieces to hold versus flip, the LEGO investment calculator is worth a look too.
How Do You Track Progress Without It Turning Into a Second Job?
Tracking progress shouldn't take more time than actually sourcing and selling, so the goal is a lightweight system you update in a few minutes after each sale rather than a complicated spreadsheet you dread opening. I use brick'em to log inventory as I scan it, which means my sell through numbers are already sitting there when I check my progress against my target.
I recommend checking your number once a week, not daily. Checking daily made me anxious over normal week to week swings early on, and weekly checks gave me enough data to actually see a trend. If you're just getting started and want your inventory tracked the same way, you can create a free brick'em account and start logging your first lot today.
What Should You Do When You Miss Your Target?
Missing a monthly target once or twice isn't a sign to quit, it's a signal to check whether the miss came from sourcing, pricing, or platform mix, and adjust one variable at a time instead of overhauling everything at once. I've missed plenty of months, especially early on.
A seller I know who does mostly Star Wars and Ninjago figures told me his biggest misses always traced back to sourcing slowdowns, not pricing problems, since both of those themes are highly liquid once listed. When I miss a target, I look at my listing volume first, then my pricing, then my platform mix, in that order, because in my view sourcing and listing volume explain most swings before pricing ever does.
Frequently Asked Questions
What's a good starting monthly revenue goal for a new LEGO reseller?
Most new resellers I talk to start somewhere between $300 and $800 a month working part time, especially while they're still learning to source, price, and list efficiently. Treat your first two or three months as data collection rather than a strict target, then set a firmer number once you know your real average sale price and sell through rate.
Should I count shipping income as part of my revenue target?
I don't count shipping charged to buyers as revenue, since it's meant to cover your actual shipping cost rather than add to your bottom line. If you're consistently charging more for shipping than it costs you, track that difference separately as a small profit line rather than folding it into your core sales target.
How often should I adjust my LEGO revenue goal?
I'd revisit your target monthly, using your last 30 days of actual sales rather than the number you originally guessed. Seasonal shifts matter too. LEGO resale tends to pick up around the holidays and slow down in parts of the summer, so I adjust my expectations up or down accordingly rather than holding one flat number all year.
Is profit or revenue the better number to track long term?
Profit is the number I'd trust long term, since it accounts for fees and cost of goods that revenue alone hides. I still track revenue weekly because it's a faster signal for sourcing and listing pace, but profit is what tells me whether the business is actually working.
Do I need a spreadsheet to track my LEGO reselling goals?
You need something, but it doesn't have to be a spreadsheet you build from scratch. I started with a basic spreadsheet before moving my inventory and pricing tracking into brick'em, and either approach works as long as you're logging cost, sale price, and platform consistently.
.png)
