May the 4th LEGO promos are the free or low cost Star Wars minifigures that LEGO Stores and LEGO.com have handed out around Star Wars Day each year, and the short answer is that most of them are worth somewhere between a few dollars and $30 to $50 depending on the character and how many LEGO printed, with a small handful of early or especially popular figures pulling noticeably more on the secondary market. If you are a reseller trying to decide whether a May the 4th promo is worth grabbing, holding, or flipping right away, pricing comes down to rarity, condition, and which platform you sell on.
I've bought, sold, and sorted enough of these over the years to know that the hype around a brand new May the 4th promo almost always cools off within a few months, which is exactly when the real pricing shows up. In my experience, the figures that hold value long term are the ones tied to a character people actually recognize, not just whatever LEGO is pushing that particular year.
- Most recent May the 4th LEGO promo minifigures resell in the $10 to $50 range, with outliers going higher for early or especially popular characters.
- Condition and packaging (polybag sealed versus loose) can swing price by a wide margin, sometimes doubling what a loose figure brings.
- BrickLink tends to show the most accurate long term pricing, while Whatnot and eBay can move faster but with more swing in final sale price.
- Always check current sold listings before you price or buy. Promo values move season to season and year to year.
What Exactly Is a May the 4th LEGO Promo Minifigure?
A May the 4th LEGO promo minifigure is a Star Wars figure that LEGO releases as a gift with purchase or a low cost polybag around Star Wars Day, usually tied to in store events at LEGO Stores or a limited online offer through LEGO.com. These are different from Collectible Minifigure (CMF) series because they are not sold in blind packaging, and they are different from a normal set figure because you cannot usually buy one on its own at full retail.
From what I've tracked across past years, LEGO tends to pick a character with a current tie in, whether that is a new movie, a show, or an anniversary. The promo is meant to drive foot traffic and online orders during a short window, which is exactly why the secondary market behaves the way it does once that window closes.
How Much Are May the 4th LEGO Promos Worth Right Now?
Most May the 4th LEGO promo minifigures sell for somewhere between $10 and $50 on the resale market once the promotional window ends, with the exact number depending heavily on the character, how limited the run was, and whether the figure is still sealed in its original packaging. A smaller group of standout figures, usually ones tied to a beloved character or a short supply run, can sell noticeably higher.
I personally would not quote an exact dollar figure for any specific year or character here, because prices move constantly and I'd rather send you to check real sold data than guess. BrickEconomy and BrickLink both track completed and sold listings, and that is where I always go before I price inventory.
Heads up: This is not financial or legal advice. We're sharing what we've learned from the LEGO reselling community.
If you want a faster gut check across your whole collection instead of pricing one figure at a time, running your inventory through the LEGO collection value calculator can give you a reasonable starting range before you go confirm individual sold prices.
Why Do Some May the 4th Promos Hold Value Better Than Others?
Promos hold value better when the character has broad name recognition, the print run felt genuinely limited, and buyers can easily tell it apart from a regular retail minifigure. A generic background character from a promo rarely commands much of a premium, even a year or two later, while a well known hero or villain almost always does better.
In my view, this is the same pattern you see across the rest of the LEGO minifigure market. Star Wars as a theme is highly liquid, which is one of the reasons I think it's such a good category for beginners to start reselling in. The built in name recognition does a lot of the selling for you, especially on a platform like Whatnot where buyers are watching live and making fast decisions.
I've seen plenty of sellers get excited about a promo on release day and then struggle to move it six months later once the initial hype fades. That's not a reason to avoid promos. It's a reason to know which ones are worth holding and which ones you should just sell through quickly.
Where Should You Buy and Sell May the 4th LEGO Promo Figures?
You can realistically buy and sell May the 4th promos on BrickLink, eBay, Whatnot, Facebook Marketplace, and occasionally Mercari, and each platform fits a different part of the process. BrickLink is best for accurate pricing and patient buyers, eBay reaches the widest audience, Whatnot works well for live selling to an engaged Star Wars audience, and Facebook Marketplace is mainly useful for local sourcing.
| Platform | Best For | Fee Reality | Typical Speed |
|---|---|---|---|
| BrickLink | Accurate pricing, patient sales | Generally lower fees than the bigger marketplaces | Slower, steady |
| eBay | Widest buyer pool | Promoted listings can push total fees close to 25% of the sale | Often 24 to 48 hours if priced below market |
| Whatnot | Live selling to an engaged audience | Variable, with occasional no seller fee days | Fast during a live show |
| Facebook Marketplace | Local sourcing, no platform fees | No selling fees | Depends on local demand |
I've sold over $100,000 worth of LEGO on eBay over the years, and in my experience, if you list a promo figure 30% to 50% below current market, it is almost always gone within a day or two. That's eBay buyers loving a steal, not a guarantee, but it's a pattern I've seen hold up again and again.
When I'm deciding where a specific figure should go, I run it through my own mental checklist first using the LEGO minifigure database to confirm what it actually is and how it compares to similar figures before I commit it to a platform.
How Do You Spot a Fake or Reproduction Promo Minifigure?
You spot a fake or reproduction promo minifigure mainly by checking print quality, the plastic color match, and whether the packaging matches what LEGO actually distributed that year, since reproductions tend to have slightly off printing or packaging that does not quite match verified sold examples. When something feels off, compare it against multiple confirmed sold listings before you buy or price it.
I recommend checking a few completed BrickLink or eBay listings side by side anytime you are unsure, rather than relying on a single photo someone sends you. I've noticed that reproduction parts and prints have gotten better over the years, so this step matters more now than it used to.
Is It Worth Chasing Every May the 4th Promo as a Reseller?
No, chasing every May the 4th promo is not worth it for most resellers, because a lot of the characters LEGO picks end up being minor ones with thin long term demand. It's usually smarter to grab the promo if it is free or cheap with a qualifying purchase you were making anyway, and then be selective about which ones you actually hold onto as inventory.
A seller I know treats these the same way he treats any gift with purchase item: grab it if it costs nothing extra, then evaluate afterward instead of before. That approach has kept him from sitting on a pile of low demand figures that take up space without moving.
If you're trying to figure out whether a bigger haul of promos and other Star Wars figures is actually worth your time and gas money to go pick up, running the numbers through the haul calculator before you commit can save you from a trip that is not worth it.
How Should You Track and Price Your May the 4th Inventory?
You should track May the 4th inventory by recording the character, year, packaging condition, and a current price checked against real sold listings, then revisiting that price every few months since promo values shift as hype fades or picks back up. A simple spreadsheet works, but it only stays useful if you actually update it.
- Record the character name and the year you believe it was distributed.
- Note sealed versus opened and polybag condition.
- Log a current price range from at least two sold listings, not just active asking prices.
- Recheck pricing every one to three months, especially right before and after Star Wars Day.
- Flag anything you suspect is a reproduction for a second look before listing.
When I sort through a mixed box of Star Wars figures, I pull anything that looks like a promo aside first, since those are usually the pieces that need the most individual research instead of a flat bulk price. This is also where tools matter. I use the brick'em app to scan and sort figures faster than doing it one by one by hand, and if you want a sense of what a broader collection is worth while you work through it, the LEGO investment calculator is a decent starting point.
What Mistakes Do New Resellers Make With Promo Figures?
The most common mistake new resellers make with promo figures is pricing them like a rare collectible minifigure right out of the gate, before the hype has settled and before checking what similar figures have actually sold for. The second most common mistake is holding onto too many low demand promos because they feel special, when in reality shelf space and cash flow matter more for a growing resale business.
I started out making both of these mistakes myself. I learned pretty quickly that moving inventory, even at a smaller margin, usually beats sitting on it waiting for a price that might never come. If you're new to reselling LEGO in general, Star Wars promos are actually a reasonable low risk category to practice pricing discipline on, since the stakes per item are low while you build that skill.
Frequently Asked Questions
Are May the 4th LEGO promos worth anything years later?
Yes, many May the 4th LEGO promos still sell for a few dollars to several dozen dollars years later, especially if the character is popular and the figure is still sealed. Value depends heavily on the specific character and condition, so always check current sold listings on BrickLink or eBay rather than relying on the original retail price or hype from release day.
Where is the best place to sell a May the 4th LEGO promo minifigure?
BrickLink tends to give you the most accurate long term price for a May the 4th promo, while eBay and Whatnot can sell faster if you price competitively. In my experience, patient collector-focused sales do better on BrickLink, and quicker turnover with broader exposure happens on eBay or during a live Whatnot show.
How do I know if my May the 4th promo figure is genuine?
Check the print quality, plastic color, and packaging against multiple confirmed sold listings from the same year, since reproductions often have slightly inconsistent printing. If a deal looks unusually cheap for a figure that typically sells higher, slow down and compare it carefully before buying or listing it yourself.
Should I buy sealed or opened May the 4th promos?
Sealed figures generally hold value better and sell for more than opened ones, since buyers often want the original packaging intact. That said, opened figures in great condition can still sell reasonably well, just typically at a noticeable discount compared to a sealed example of the same character.
Do May the 4th promos count as Collectible Minifigures?
No, May the 4th promos are not part of the official Collectible Minifigure (CMF) line from LEGO.com, even though some collectors group them together mentally. CMFs come in blind packaging sold at retail, while May the 4th promos are typically gifts with purchase or limited event exclusives tied to Star Wars Day specifically.
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