brick'em Chrome Extension: Scan LEGO From Any Webpage

You are scrolling through eBay, staring at a bulk lot photo with 30 minifigures scattered across a table. A few look familiar. One might be a Clone Commander. Another could be a retired Harry Potter exclusive. But you have no idea what most of them are, and you definitely do not know what they are worth.

So you do what every LEGO reseller does. You open a new tab. You go to BrickLink. You try to describe the torso print in the search bar. You squint at tiny thumbnails. You compare. You go back to the listing. You zoom in. You open another tab. You check a price guide. You repeat this for every single figure in the photo.

By the time you finish researching, someone else already bought the lot.

This is the daily reality for LEGO buyers who shop online. Whether you are hunting deals on eBay, browsing BrickLink stores, checking Facebook Marketplace listings, or scanning Reddit posts, the workflow is the same: see a LEGO image, wonder what the figures are worth, and then spend 10 minutes tab-switching to find out. Multiply that by every listing you look at in a day, and you are burning hours on research that should take seconds.

That is exactly why brick'em is building a Chrome extension. Right-click any LEGO image on any webpage, get an instant identification and price lookup, and never leave the page you are on.

What the brick'em Chrome Extension Will Do

The concept is simple. You are on any website. You see a photo of a LEGO minifigure or a bulk lot. You right-click the image and select "Scan with brick'em." A lightweight popup appears right there on the page showing you the minifigure identification, the BrickLink ID, and the current market price. No new tabs. No searching. No guessing.

Here is what the extension will handle:

• Right-click scanning. Any image on any webpage. Right-click, scan, and get results in a popup overlay without leaving the page.
• Instant identification. The same AI model that powers the free scanner in the brick'em app will run the identification. It matches torso prints, head designs, and accessories against the full catalog of over 18,600 known LEGO minifigures.
• Price lookup. Every identification comes with BrickLink market pricing so you can instantly see what the figure is worth. Check the full price guide for deeper data.
• Save to inventory. Found something worth buying? Save the identified figure directly to your brick'em inventory without leaving the listing page.
• Works everywhere. eBay, BrickLink, Facebook Marketplace, Reddit, Craigslist, OfferUp, auction house sites, personal blogs, anywhere there is a LEGO image on the web.

Where It Works: Every Site LEGO Buyers Actually Use

LEGO buying happens across dozens of platforms, and each one has the same problem: you can see the figures but you cannot identify them without leaving the page. The Chrome extension is being built to work on all of them.

eBay

The biggest marketplace for bulk LEGO lots. Sellers post photos of 20, 50, or 100+ minifigures spread on a table. Right now, evaluating those photos means opening BrickLink in a side tab and going back and forth for every figure you can make out. With the extension, you right-click the lot photo and scan it. The popup shows you what is in the image and what it is worth. You can decide in seconds whether the lot is priced right.

BrickLink

Even on BrickLink itself, the extension adds value. When you are browsing a seller's store and see a figure you do not recognize, you can scan the listing image to confirm the identification and cross-reference pricing without navigating away. It is especially useful for stores with hundreds of minifigures where you are scrolling fast and want quick confirmation on unfamiliar figures.

Facebook Marketplace

Facebook is where the deals are. Local sellers post bulk lots with messy photos and vague descriptions like "LEGO figures, $50 for all." The extension lets you scan those listing photos on the spot. If the lot has a $200 Clone Commander hiding in the back row, you will know before anyone else does.

Reddit

Communities like r/legomarket and r/lego regularly feature photos of collections, hauls, and lots for sale. Scanning an image someone posted takes one right-click instead of a separate research session.

Anywhere Else

Auction house websites, Craigslist, OfferUp, personal blogs, forum posts. If there is a LEGO image on the page, the extension can scan it. No platform limitations.

Use Cases for Resellers

If you buy and sell LEGO for profit, the Chrome extension changes how you source inventory online. Here are the specific workflows it supports.

Evaluating Bulk Lot Listings

This is the biggest time saver. When a bulk lot appears on eBay or Facebook, the window to buy is short. Good deals get snapped up in minutes. The extension lets you scan the listing photo immediately, see what figures are in the lot, check their individual values, and calculate whether the asking price makes sense. All without leaving the listing page. What used to be a 15-minute research session becomes a 10-second scan.

Browsing BrickLink Stores

When you are sourcing specific figures from BrickLink stores, the extension helps you quickly verify what you are looking at. Scan store photos to confirm IDs and compare prices across sellers without opening multiple tabs.

Monitoring Marketplace Deals

Resellers who monitor Facebook Marketplace and eBay daily can use the extension to speed up their scouting. Instead of researching every interesting listing manually, scan the images as you scroll. Spend your time buying, not researching.

Cross-Referencing Prices

Found a figure on one platform and want to know the going rate? Right-click and scan. The popup pulls pricing data from the same database that powers the price guide, giving you instant market context no matter where you found the listing.

Use Cases for Collectors

You do not have to be a reseller to benefit. Collectors who buy LEGO online will find the extension just as useful.

Verifying Listings Before Buying

Sellers sometimes mislabel figures. A listing says "Rare Clone Trooper" but the photo shows a common Phase 1 trooper worth $5. The extension lets you scan the listing photo and verify the exact identification before you commit to buying. No more paying rare prices for common figures.

Tracking Prices Over Time

When you are watching a figure and waiting for the right price, the extension gives you instant access to current market values. See a listing, scan it, and know immediately whether the asking price is above or below market. Check the price guide for historical trends.

Building a Wishlist

See a figure you want while browsing? Scan it with the extension and save it to your brick'em inventory as a wishlist item. Build your want list as you browse instead of bookmarking dozens of pages you will never revisit.

Identifying Figures in Collection Photos

Other collectors share photos of their displays and hauls on Reddit, forums, and social media. When you spot something you do not recognize, one right-click gives you the full identification. Browse the minifigure database to explore entire themes and find related figures.

How the AI Identification Works in the Browser

The Chrome extension uses the same identification model that powers brick'em's mobile scanner. When you right-click an image, the extension sends the image (or a cropped region of it) to the identification service. The AI analyzes the torso print, head design, and accessories, then matches against a catalog of every known LEGO minifigure.

The result comes back in seconds: the minifigure name, the BrickLink ID, and the current market price. All displayed in a clean popup overlay on the page you are already viewing.

The identification accuracy is the same as the app. The model has been trained on thousands of minifigure images and handles tricky cases like similar-looking Clone Trooper variants, CMF series figures, and characters that appear across multiple sets. You can also identify minifigures using the web app if you want to do a deeper search with alternatives and manual overrides.

Why Desktop Matters for LEGO Buyers

Mobile scanning is great when you are at a flea market, a LEGO convention, or sorting a lot at your desk. But most online LEGO buying happens on a desktop computer. You are on your laptop browsing eBay after the kids go to sleep. You are on your work computer checking Facebook Marketplace during lunch. You are on a desktop with a big screen so you can actually see the details in lot photos.

Right now, the mobile app handles identification perfectly for in-person scanning. But when you are already on your computer looking at LEGO listings, pulling out your phone to scan a screen feels backward. You are adding steps instead of removing them.

The Chrome extension meets you where you already are. No phone required. No app switching. No photographing your monitor. Just right-click and scan, right there in your browser.

Integration with Your brick'em Inventory

One of the most powerful aspects of the extension is that it connects directly to your brick'em account. When you scan a figure while browsing a listing, you can save it to your inventory with one click. That means:

• Track what you buy online. Found a lot on eBay and won the auction? Scan the listing photo before the page disappears and add the figures to your collection. Your inventory stays accurate without manual data entry.
• Build wishlists while you browse. Tag figures you want to acquire and track their market prices over time. When the price drops, you are ready.
• Know what you already own. The extension can cross-reference scanned figures against your existing inventory. If you already have a figure, you will see it flagged so you do not buy duplicates by accident.
• Seamless sync. Everything saves to the same account you use on mobile. Scan on your phone at a flea market, scan on your laptop at home. One collection, always up to date.

Explore the set database and minifigure database to see the catalog the extension will pull from.

Chrome Extension vs. Mobile Scanning

The Chrome extension is not a replacement for the mobile app. They serve different contexts. Here is how they compare:

• Mobile scanning is for in-person situations. Flea markets, garage sales, LEGO conventions, sorting a lot on your table. You are holding the figure and you need to know what it is and what it is worth.
• The Chrome extension is for online browsing. You are on your computer looking at listing photos, store inventories, and community posts. You need to evaluate what you see on screen without leaving the page.

Together, they cover every scenario a LEGO buyer encounters. In-person sourcing with your phone, online sourcing with your browser. The same AI, the same pricing data, the same inventory.

The mobile free scanner is available right now if you want to start identifying and pricing figures today.

Coming Soon: How to Get Notified

The brick'em Chrome extension is currently in active development. It is not available in the Chrome Web Store yet. But it is coming, and we want early testers.

Here is how to be first in line:

1. Visit the Chrome extension page to sign up for launch notifications.
2. Create a free brick'em account if you do not have one yet. Extension users will get full access to the same identification and pricing tools available in the app.
3. Start building your inventory now using the mobile scanner. When the extension launches, your collection will already be there waiting.

We are building this because LEGO buyers asked for it. The number one request from resellers was "I want to scan listing photos without leaving the page." That is exactly what this does.

Frequently Asked Questions

When will the brick'em Chrome extension be available?

The extension is currently in development. There is no fixed launch date yet, but you can visit the Chrome extension page to sign up for notifications and get early access when it launches.

Will the Chrome extension be free?

Pricing details have not been finalized yet. The free scanner in the app gives you a good sense of how the identification works. We expect the extension to follow a similar model where basic scanning is accessible and power features are available on paid plans.

Does the extension work on browsers other than Chrome?

The initial launch targets Google Chrome, which is by far the most popular browser among our users. Support for other Chromium-based browsers like Edge and Brave is likely since they share the same extension platform. Firefox and Safari support may follow based on demand.

Can I scan bulk lot photos with the extension, or just single figures?

The plan is to support both. For single figures, right-click the image and get an instant result. For bulk lot photos with multiple figures, the extension will attempt to detect and identify each visible minifigure in the image, similar to how bulk scanning works in the mobile app today.

Do I need a brick'em account to use the extension?

Yes. The extension will require a brick'em account to authenticate and access the identification and pricing services. Creating an account is free and takes about 30 seconds.

The Bottom Line

Online LEGO buying is held back by one thing: the gap between seeing a figure in a listing photo and knowing what it is and what it is worth. That gap costs resellers deals and costs collectors money on mislabeled listings.

The brick'em Chrome extension closes that gap. Right-click any LEGO image on any webpage, get an instant identification and price, and make decisions in seconds instead of minutes. No tab switching. No manual searching. No missed deals.

It is not available yet, but it is coming. Visit the Chrome extension page to get notified when it launches, and start using the free scanner today to experience the same AI identification that will power the extension.